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Our Philosophy

Company Principle

Contributing to New Society
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For New Era

Message from our Chairman

Takao Mashimo, Chairman
In todayfs competitive business world, several innovative, future-thinking corporations have focused on people motivation, demonstrably aiding them in their quest for action. This focus has proven far more effective than the more traditional approach of simply bombarding the potential customer with gstandardh advertising programs.

In my opinion, any action one takes is based upon onefs individual motives. If we can stimulate onefs motives to influence onefs decisions and/or actions, product marketing will become much easier.

For more than four decades, Japan Gray Line Co., Ltd.(JGL) has been aware of this modern marketing approach. JGL has expended considerable and continuous efforts honing and developing this effective technique. The goal of JGLfs accumulated know-how and experience is to provide JGLfs customers better service than anyone else in the business.

gMotivational Marketingh, as we call it, is not a newly found logic or technique. It has existed for centuries. You might recall the fabled gTom Sawyer Storyh in which Tom was plodding along on a boring painting job. It was dull, repetitive work. Suddenly, Tom was inspired to motivate other children into helping accomplish the work. Tom realized that he held in his hand the key to marking a brighter more exciting world. His efforts were not limited to simply painting a fence. He had an opportunity to change the appearance of not only a simple fence, but houses, barns and more. Tom was now motivated to instill that same spirit in others.

To implement gMotivational Marketingh, I place a great value on both sincerity and thoughtful consideration. Unlike the more conventional heavy advertising programs, I believe intervention with a personal touch makes a great difference.

During our lifetime we have experienced ga giant leap for humanityh in advanced technology. Thanks to ever-improving computer ghardwareh and the follow-on advances in gsoftwareh, we enjoy a more convenient existence. At JGL, through the practice of gMotivational Marketingh, we created gHEARTWAREh designed to touch everyonefs mind and increase their satisfaction.

We carefully considered that each entity has its own culture. Everyone comes from varied backgrounds and holds an individual, unique position. JGLfs goal is to temporarily place our feet into your shoes to tailor your own precisely-individual gHEARTWAREh.

JGL is the only company in this field that has employed the full capability of motivation and incentive services. We guarantee you will find a distinct difference between JGL and others. JGLfs professional services offer the pinnacle of both service and satisfaction.

Rocky T. Mashimo, Chairman
Japan Gray Line Co., Ltd.

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